Dorna Sports and the Hertz Corporation (NYSE: HTZ) have announced that Hertz, the world-leading general use car rental brand, is once again the title sponsor of the 2013 British MotoGP™. The British edition of the premier motorcycle racing world championship will be held at Silverstone from August 30th to September 1st.
Michel Taride, Group President, Hertz International, said: “The whole team is very excited to play a role in staging the Hertz British Grand Prix again this year. Our ongoing partnership with Dorna Sports and MotoGP provides us an excellent opportunity to associate our fastest, easiest and most valued car rental brand values with the adrenalin fuelled action and excitement of the world-renowned racing event.”
As title sponsor of the British MotoGP, Hertz will benefit from significant media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls, as well as the added visibility in one turn in the new-to-MotoGP™ circuit in Austin.
The move follows the successful collaboration between MotoGP™ rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the premier motorcycle racing World Championship since 2010, and first took on title sponsorship of the event in 2012. Demonstrating the strength of the partnership, the 2013 deal includes an option for an extension to a further year in 2014.
The Hertz British Grand Prix edition of the MotoGP will see Britain’s Cal Crutchlow, Bradley Smith and Michael Laverty battle it out with the likes of Valentino Rossi, Jorge Lorenzo, Dani Pedrosa and Marc Marquez for the much-coveted title. British riders in the lower classes are also proving an ever-greater threat on the world stage, as leader Scott Redding and rookie Danny Kent will scrap it out in Moto2™, while Danny Webb looks to make a push for glory in Moto3™.
Pau Serracanta, Managing Director Commercial Area, Dorna, commented: “To have Hertz on board as title sponsor once more for the 2013 British MotoGP™ gives me great pleasure. It not only shows the strength of our continued collaboration, but also the benefits and advantages the sponsorship of such a popular world-renowned racing event can have. With an extremely exiting season ahead, during which we will continue to use Hertz’s worldwide service for both vehicle and equipment rental, the Silverstone round is the ideal event to showcase our strong partnership.”