Bikes, Blazers, Beards And Banter Give A Two-fingered Salute To Prostate CancerLater this month (25 September), dapper gentlefolk from across the Midlands will join together at the heart of British motorcycling, as the Distinguished Gentleman’s Ride comes to Coventry. For the first time ever, Triumph will throw open its doors to host the charity rideout, which will leave from the iconic British manufacturer’s headquarters in Hinckley.

A global phenomenon founded by a group of Australian friends in 2012, the DGR aims to raise money for two hugely worthwhile causes – prostate cancer research and suicide prevention. It’s all about scramblers, café racers, classic-styled bikes and bobbers, as well as the charming chaps and chapesses that own them.

Taking place in over 400 cities around the world, rules for joining the rideout are simple – dress dapper, sport your best facial furniture, ride a motorcycle of appropriate character and enjoy a fantastic ride to support a highly worthwhile cause!

This year’s Coventry rideout will congregate at Triumph’s Dodwells Road site in Hinckley, before touring the town and heading out across country to the centre of Coventry. The Tamworth ride will also start from Triumph’s headquarters, before breaking from the group and enjoying a different route.

Martin Hough, marketing manager of Triumph UK & Ireland, commented: “As one of motorcycling’s most renowned global charity events, welcoming The Distinguished Gentleman’s Ride to our headquarters in Hinckley seemed only fitting!

“The event unites riders from around the world to celebrate everything we love about taking to two wheels, while raising awareness and money for a truly worthwhile cause.

“Welcoming riders to Hinckley is a great way to bring the local community together, as well as providing Triumph fans with exclusive access to the Triumph site.”

Mark Hawwa, founder of the DGR, commented: “When I started the Distinguished Gentleman’s Ride, I wanted to change the perception of men on motorcycles and show our sophistication and style. We are an inclusive and friendly community. Having fun and a smile is what it’s all about!

“Since the first rideout in 2013, the event has grown exponentially, with more than 37,000 participants taking part globally last year. As well as continuing to raise money for prostate cancer research, we are also focusing our health goals on suicide prevention for 2016, following the tragic loss of one of our ride hosts to depression.”

Taking place in more than 400 cities worldwide, the DGR is free to all with a donation encouraged for those participating.

Registration for this year’s Distinguished Gentleman’s Ride is open now. For further information or to book your place, please visit or

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