BMW Motorrad has unveiled the new Concept 101 at the Concorso d’Eleganza Villa d’Este in Italy today.

Edgar Heinrich, Head of Design for BMW Motorrad, said:

“The Concept 101 opens up a new chapter in the history of our concept bikes. It is the BMW Motorrad interpretation of endless highways and the dream of freedom and independence – the perfect embodiment of “American touring”.

“Designing this big touring bike study was amazingly exciting for us because we haven’t been involved with a motorcycle concept like this before. To me, the Concept 101 is the epitome of elegance, power and luxury on two wheels.”