Bridgestone Teams Up With Saroléa Electric SuperbikeBridgestone – the number one tyre and rubber manufacturer in the world – has formed a technical partnership with Saroléa, the Belgian motorcycle brand and designer of the Saroléa SP7 electric superbike, revealed for the first time on 26th April at the Mettet circuit in Belgium during the Speed Trophy. Under the deal, Bridgestone will provide technical support and tyre expertise for Saroléa’s track testing and ambitious racing plans which debut in 2014.

Proving that green doesn’t mean slow, the agile electric machine shifts from 0 to 100 kph in 2.8 seconds, on its way to 250 kph at full throttle. To harness this power Bridgestone will fit the SP7 with Battlax V02 racing slicks, constructed with its latest “GP belt” technology. Saroléa’s 2014 racing agenda includes the TT Zero Challenge at the Isle of Man TT series, the world’s most prestigious motorcycle races, and the FIM eRoadRacing world cup series.

The partnership initiative is seeded from Bridgestone’s commitment to a future with sustainable mobility. This is underpinned by the Corporation’s long-term environmental vision which focuses on ecological conservation, resource conservation and reduction of CO2 emissions.

“This Bridgestone partnership is an exciting opportunity to combine our MotoGPTM experience with our vision of sustainable mobility. The Saroléa superbike is blazing a trail for electric motorcycles and e-racing” says José Enrique Gonzales, Director Marketing, Bridgestone Europe.

About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.

For more information about Bridgestone Europe please visit or find us on Facebook and Twitter.

About Saroléa
Founded in Belgium in 1850, Saroléa manufactured arms and bicycles before becoming one of the world’s first motorcycle brands. It gained a worldwide reputation in racing, where it developed and tested innovative technologies. Now, more than 50 years after Saroléa closed its factory gates, this rebirth with an electric drive train marks the brand’s dramatic return to the world stage. The new Saroléa SP7 electric superbike is built around an innovative carbon fibre monotube chassis and ultra-efficient axial flux motor powered 100% by battery.

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