During the Motor Bike Expo held at Verona Fiera from 23 to 25 January, in a press conference organised by the Misano circuit, Dainese announced its new partnership with the Misano World Circuit. The co-operation between the two organisations regards the safety and spreading the knowledge of D-Air® – Dainese’s bike airbag – that is available on the market in both racing and road versions.
With D-Air®, Dainese will be a constant presence at the circuit and will actively take part in the free practice with introductory briefings for the riders who will race at the MWC. Particular attention will be paid to the knowledge and technologies available to increase safety, both on the track and on the road, promoting and favouring the knowledge of Dainese D-Air® technology. The co-operation with the Italian brand also provides exclusive official clothing for the whole Misano team, as well as a Dainese merchandising line to be designed.
Stefano Grasselli, Dainese D-Air® Sales Director, commented with satisfaction on the agreement with the Misano circuit: “We are convinced that the co-operation with one of the most important circuits can contribute to the diffusion and knowledge of the best safety tool Dainese has designed and launched on the market, the D-Air®. We hope the path shared with MWC lasts through the years in order to increase every motorcyclist’s attention to safety.”
Andrea Albani, MWC Sales & Sport Manager states: “Misano World Circuit is committed to the culture of safety, both on the road and on the track. This happens through special projects realised in co-operation with institutions, structural interventions and commercial partnerships. The program shared with a prestigious company such as Dainese allows us to make the knowledge of new and innovative technologies systematic, and therefore to raise the awareness of tens of thousands of motorcyclists that regularly use our facility.”
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