At an event held in New Delhi at the largest Ducati Store in the world, the iconic Italian motorcycle brand made its first official press conference since entering India and Ducati India Pvt. Ltd. took the occasion to announce the arrival of two new variants of the Scrambler.
Ducati India Pvt. Ltd is the youngest of 11 official subsidiaries owned worldwide by Ducati and since opening its first dealerships in Delhi NCR and Mumbai, has received a tremendous response from the motorcycling community. Their wide range of motorcycles appeal to many different types of enthusiast, such as the latest edition to the Monster family: the Monster 821, alongside the Monster S2R and 795. Ducati India also presents the Hypermotard and Hyperstrada, all models of the Diavel family and the 899, 1299, 1299 S and Panigale R.
During the conference, Mr. Pierfrancesco Scalzo (Asia General Manager of Ducati) spoke about the brand’s history, its Italian heritage and current range, while Mr. Ravi Avalur (Ducati India Pvt. Ltd Managing Director) presented plans for India’s network, confirmed the opening of a new dealership in UB City, Bangalore in October 2015 and unveiled the the two new Scrambler variants.
Remarking on Ducati’s official entry to India, Pierfrancesco Scalzo said: “in 2013 we began our groundwork in India and our belief in the market has been reaffirmed. This has been possible with great partners such as AMP, Infinity and VST. I have travelled extensively across the length and breadth of India, met Ducatisti, felt their passion and know that we will be successful in this country. Ducati will provide the same high standards of service in India as we do everywhere else in the world”.
“We introduced the Scrambler Icon in June and were overwhelmed with the positive response from our customers,” said Ravi Avalur. “Now, we’re proud to unveil the Scrambler Classic and Full Throttle and are confident that motorcyclists will love these versatile machines also. Of the two new Scrambler variants introduced, the Classic is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and functionality. The Full Throttle version, inspired by the flat track world, is destined for those who want a motorcycle perfect for every-day use and with a distinctive racing style”.
Mr. Pierfrancesco Scalzo concluded the event announcing new openings in the rest of the country, including Pune and Hyderabad and he remarked that the main target for Ducati is to provide unlimited satisfaction to the customers in India.
The Ducati store in New Delhi, which is now fully operational, covers five floors and, with a total floor area of 2,694 square metres, takes over the honour of being the biggest in the world