Honda begins roll-out of new ‘Dream Dealer’ concept

Honda Begins Roll-out Of New ‘dream Dealer’ Concept With The Creation Of Flagship Dealership In RomeHonda Motor Europe is pleased to announce the opening of the first in a series of new ‘Dream Dealers’ designed to bring a totally new dimension to motorcyclists’ customer experience in ten major European cities.

The new ‘Honda Moto Roma’ dealership in the east of Rome will showcase the major groups within Honda’s uniquely broad motorcycle line-up in three bespoke areas – ‘Roadster’, ‘Racing’ and ’Adventure’. In each themed area, alongside the motorcycles themselves, a range of relevant genuine Honda accessories and apparel lines will be displayed to give customers the ability to connect more deeply with the lifestyle and experiences of their choice of ride.

In each area, ‘Dream Expert’ sales staff with deep product knowledge will be on hand to explain all the features and benefits of Honda’s motorcycle line-up, from the A2 licence-friendly CB500F naked to flagship models such as the CRF1100L Africa Twin and CBR1000RR Fireblade. Customers will also be able to relax and socialise at dedicated café areas within the new dealerships.

In addition to the Honda Motor Roma facility, a further nine ‘Dream Dealers’ will be opening across Europe before spring of 2020, across 6 different countries – Italy (Parma), Germany (Lilienthal and Frankfurt), France (Toulouse and Marseille), Spain (Barcelona), Portugal (Porto) and the UK (in Bristol and Southampton).


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