There’s never been a better time to start a new adventure as KTM UK is offering riders an additional £1000 discount when trading in their old machine towards a brand new 1190 Adventure or 1190 Adventure R.

The ‘Adventure Trade-In Promotion’, run in conjunction with a wide range of finance offers, begins with immediate effect at all KTM Street dealers in the UK, Ireland, Isle of Man and Channel Islands and is eligible to riders who have owned their planned trade-in bike for six months or more.

In 2013, KTM once again pushed the travel enduro segment to new levels of performance, comfort and technology when it launched a new Adventure generation. Starting with the RC8 R engine and developed from scratch, the 1190 Adventure and Adventure R (both £13,799 on the road) are aimed at riders who want an adventure from every ride but with the added benefit of ultra high-specification components and the most sophisticated electronic rider assistance systems available to motorcyclists to date.

Adventure riders are offered unparalleled levels of personalisation, comfort and safety through the bike’s various ride modes. These include the multi-stage combined antilock braking system C-ABS, the motorcycle traction control (MTC – also multi-staged), the push-of-a-button adjustable electronic damping system (EDS) suspension and the tyre pressure monitoring system (TPMS).

For 2014, the 150hp 1190 Adventure and 1190 Adventure R became the world’s first motorcycles to offer an ABS that stays fully functional even while cornering. This becomes possible through the stability control MSC (Motorcycle Stability Control) developed in close cooperation with Bosch; controlling the antilock system and traction control while taking real-time dive and yaw angles into account, thereby enabling optimum braking and acceleration while leaned over, to the fullest extent that the dynamic physical limits allow.

A large array of official KTM PowerParts are also available for riders to enhance, tune or simply tailor the specification of a bike to the exact requirements of whatever the adventure that lies ahead.

To find your nearest dealer, discover everything there is to know about the KTM Adventure models and book a test ride, visit www.ktm.com