This year has seen a host of new motorcycles launched from the biggest motorcycle manufacturers in the world, with the Adventure Bike Rider Festival the place to be this summer to test ride the newest machinery. Over 20 leading manufacturers will be offering hundreds of demo rides on their 2024 model ranges, as well as displaying the latest metal.
Household brands including Aprilia, BMW, Ducati, Harley-Davidson, Husqvarna, Honda, Indian Motorcycle, KTM, Kawasaki, Moto-Guzzi, Royal Enfield, Suzuki, Triumph, and Yamaha will all be offering an abundance of test rides from morning to evening each day. Visitors will be able try the 2024 ranges utilising both the on-site trails as well as some of Warwickshire’s best public roads outside of the festival grounds.
Ticket holders will be delighted to hear the most popular born-again brands including Benelli, BSA, Fantic, Rieju and Moto Morini will also be showcasing their fleets of new bikes, as will British boutique brand Mutt Motorcycles. In addition, GPX Moto will be present, Kove UK will show off the anticipated Kove Rally 450 and new 800X, the hottest new motocross brand to hit the UK market, Nicot will be in attendance, along with sidecar specialists Ural Motorcycles, leading learner-legal bike manufacturer Zontes, and all-electric Californian brand, Zero Motorcycles. 
As well as two-wheel test rides, the Adventure Bike Rider Festival will play host to ATV demos, guided green lane ride-outs, advanced riding assessments, off-road skills schools, motorcycle masterclasses and live rider displays will also feature throughout the three-day event.
For those also wanting to bring along their own motorcycle, there are riding opportunities galore at the 2024 festival, which boasts 40 kilometres of continuous purpose-built trails for this year’s event, welcoming riders of all abilities to give off-road riding a try.
Over 140 leading brands, stands and traders will also be in attendance in the Exhibitor Village, giving guests the chance to receive specialist advice from industry experts, while also getting to bag a bargain on the latest kit and accessories, while keeping refreshed thanks to a range of exceptional coffee, food and drink vendors across the festival site.
As well as the abundance of riding opportunities, activities and exhibitors, one of the key draws for ticket holders is the packed speaker schedule featuring more than 60 talks from the biggest names in adventure motorcycling across four stages, and the unrivalled entertainment topped off by the incredible schedule of live music throughout the entire event.
Full weekend tickets to all three days of the 2024 Adventure Bike Rider Festival and two nights of camping are available to buy now for £159. FREE tea and coffee is available for campers each morning in the Mitas Pit Stop tents. Friday and Saturday day tickets are also available for £75 per day. Parking for cars, vans and campervans can also be accommodated for £29 per vehicle.
Ninety percent of tickets have now sold, and the event is expected to sell out. Tickets will not be available to buy on the gate.
For full information on the 2024 Adventure Bike Rider Festival, visit: www.abrfestival.com
