World Ducati Week 2024 is “All In One”: the pure essence of motorcycling in the biggest gathering for enthusiasts from all over the world.
The 12th edition of World Ducati Week, to be held from 26 to 28 July 2024 at the Misano World Circuit, was presented during a press conference held inside the Ducati Auditorium in Borgo Panigale.
The conference, moderated by the Italian radio host Gianluca Gazzoli, was attended by Ducati CEO Claudio Domenicali, together with the MotoGP and WorldSBK riders Francesco Bagnaia, Enea Bastianini, Marco Bezzecchi, Franco Morbidelli, Álvaro Bautista, Nicolò Bulega and Michele Pirro and the motocross riders Alessandro Lupino and Antonio Cairoli.
“All In One” is the message with which this 2024 edition of World Ducati Week opens. A slogan that summarises the intention of the Bologna-based manufacturer to build a great event in which to concentrate all the essence of passion for motorcycling and motorsport. They will be three unforgettable days, able to combine racing DNA, riding experiences, life stories, premieres of new products, moments of fun, motorcycle parades, evening events, meet-and-greet sessions with the riders and many other initiatives. 
Claudio Domenicali, Ducati CEO: “The World Ducati Week is an unparalleled experience for motorcycling fans: an event to be lived at least once in a lifetime, only to find out that you can not live without it. This year’s will be the twelfth edition, and from the very first moment we worked with the idea of offering participants the best WDW ever. The ingredients are all there, starting with the news of La Notte dei Campioni on Saturday. An evening that promises unforgettable emotions with Ducati riders putting on a show during the Lenovo Race of Champions and immediately afterwards the chance for everyone to have fun on the track sharing a common passion. I am looking forward to meeting up again with thousands of fans at the Misano Circuit to celebrate the love for Ducati all together.”
The World Ducati Week is a great party capable of attracting people from every corner of the planet, who arrive in Italy driven by the euphoria of celebrating their passion for the world of two wheels and for the Red Bikes of Borgo Panigale. It is an event truly open to everyone, with a program of tailor-made activities to accommodate a vast audience, which includes individuals of all nationalities, ages, genders and personalities.
“LA NOTTE DEI CAMPIONI” – A SHOW ON TRACK WITH THE LENOVO RACE OF CHAMPIONS AND THE OPEN-AIR DISCO
On Saturday 27 July the event within the event of World Ducati Week will be “La Notte dei Campioni” (The Night of Champions): an unmissable happening, which in the space of just a few hours will see an incredible competition between Ducati riders, a track invasion of all participants, street food in the paddock and an evening show with live entertainment and DJ-sets, which will transform the Misano Circuit into an open-air disco.
The highlight is undoubtedly the race featuring the Ducati heroes competing in the main professional two-wheel championships. For the second consecutive edition this race will be staged under the name Lenovo Race of Champions, confirming the collaboration and closeness of Ducati to an exceptional partner like Lenovo, already Title & Technology Partner of the Ducati Lenovo Team in MotoGP, as well as main sponsor of the Aruba.it Racing – Ducati team in Superbike.
During the press conference, the programme for the 2024 edition of this unique race was presented, which will see the action split over two days, with free practice and qualifying on Friday 26 July and the race scheduled for the late afternoon of Saturday 27 July.
At the same venue the starting grid for the race was also made official, and it will see 15 Ducati riders line up and compete aboard Ducati Panigale V4. The list of names entered for the Lenovo Race of Champions is world-class. They are all there, in alphabetical order: Francesco Bagnaia (reigning MotoGP World Champion), Enea Bastianini, Álvaro Bautista (reigning WorldSBK World Champion), Nicolò Bulega (reigning WorldSSP World Champion), Marco Bezzecchi, Fabio Di Giannantonio, Andrea Iannone, Glenn Irwin, Álex Márquez, Marc Márquez, Jorge Martìn, Franco Morbidelli, Danilo Petrucci, Michele Pirro, Michael Ruben Rinaldi.
To enhance this incredible show, Ducati has created a dedicated ticket, designed for motorsport fans and, more generally, for all the people who will flock to the Romagna Riviera over the weekend of 26-28 July. This ticket provides entry to the Misano World Circuit from 3.00 pm on Saturday until late at night, and includes the spectacle of the Lenovo Race of Champions (scheduled to start at 5.00 pm), the chance to take part in the invasion of the area below the podium together with all the other fans, and access to the party on the track, which will allow participants to dance and sing on the same asphalt on which a few hours earlier the Ducati riders will have put on a great show and set the crowd alight. Tickets for “La Notte dei Campioni” will go on sale on the VivaTicket and TicketOne platforms from Thursday 13 June 2024.
The entertainment programme will have the support of Radio Deejay, which was announced as Radio Partner of World Ducati Week 2024. Gianluca Gazzoli, after being master of ceremony at the conference, will be among the main faces of WDW, taking on the role of official voice for “La Notte dei Campioni” managing live interviews from the podium with Ducati riders, who will alternate in the evening’s line-up with DJ-sets by Fargetta, Marco Melandri and Rudeejay.
THE PARADE ON FRIDAY AND THE “LAND OF JOY ON THE BEACH” PARTY
For the late afternoon of Friday 26 July, another of the most awaited and loved moments for Ducatisti is confirmed in the programme: the World Ducati Week parade! Starting from a lap of the Misano World Circuit, the colourful snake of Ducati motorcycles will cross the streets of the Romagna Riviera and take thousands of enthusiasts to the Samsara Beach in Riccione for the “Land of Joy on the Beach” party. Samsara Beach will host the “Rustida” (typical BBQ) in this edition, followed by an evening of music and fun to celebrate 10 years of Scrambler Ducati.
A DUCATI WORLD PREMIERE
Another confirmation also arrived at the press conference: the 2024 edition of World Ducati Week, as has become a WDW tradition, will also be enriched by an exclusive Ducati World Première. An area dedicated to this new product will be set up inside the paddock, allowing enthusiasts to see and touch the new Ducati model up close, discovering its technical features together with the engineers who conceived and developed it.
DESMO450 MX
In this edition of World Ducati Week 2024, an exhibition area dedicated to Ducati’s new, historic chapter in motocross could certainly not be missing. The Ducati Corse R&D – Factory MX Team will be present at the great Ducati gathering with the hospitality unit that is touring Italy in the Italian Motocross Pro – Prestige MX1 Championship, generating a lot of attention from enthusiasts around the Desmo450 MX prototypes. The official rider Alessandro Lupino and the top-level test rider Antonio Cairoli will also participate in the gathering in July.
916 CELEBRATION
The 2024 edition of WDW will also be a perfect setting to celebrate the 30th anniversary of the Ducati 916, a model that has indelibly marked the history of the Bologna-based Company. There are many initiatives designed to pay homage to this icon of style and performance: a dedicated exhibition with displays of the family’s models (916, 996, 998), the first official census of 916/996/998 owners and an exciting celebratory activity on the Misano track which will see as protagonists both Carl Fogarty and Troy Bayliss, two riders who together with Ducati have become authentic racing legends.
ALL DUCATI MOTORCYCLES
Among the undisputed protagonists of WDW are obviously all the motorcycles in the Ducati range. The Misano World Circuit paddock will be divided into thematic areas: there will be the “Travel&Adventure” area with the Multistrada and DesertX models, the “Adrenaline&Fun” area with the Panigale, Streetfighter, Hypermotard, SuperSport and Monster families, and finally a dedicated space to the Diavel and the “Land of Joy” Scrambler Ducati.
RIDING EXPERIENCES
Not only bikes to admire and discover, but above all bikes to ride at World Ducati Week. The models from the Ducati and Scrambler Ducati range will be available for test rides around the Misano circuit on all three days of the event. There will also be 35 kW models to allow even less experienced riders to enjoy the tour. Holders of the 3-day Pass will have an opportunity to experience a track session at Misano astride their Ducati. For adventouring enthusiasts, the DRE Adventure “pills” are confirmed on the Multistrada V4 and DesertX models with Antoine Meo and Charly Sinewan as special guests.
THE OBJECTIVE OF A SUSTAINABLE EVENT
Since the 2016 edition, the World Ducati Week has been certified as a sustainable event according to the ISO 20121 standard and, also for this 2024 edition, Ducati intends to involve enthusiasts, partners, suppliers and employees in an unforgettable experience, created by taking into consideration social responsibility, environmental sustainability and brand enhancement. The objective that the Company sets itself is to be able to obtain certification as a sustainable event for the fourth consecutive edition.
D.O.C. – DUCATI OFFICIAL CLUBS
World Ducati Week becomes increasingly international, also thanks to the direct involvement of the 356 Ducati Official Clubs, a perfect example of belonging to the community. With over 44,000 members present in 66 countries all over the world, the D.O.C. are a fundamental component of the WDW, bringing together people who share the same passion and experience the emotions that only a Ducati motorcycle can arouse.
THE BOND WITH THE TERRITORY
Once again the World Ducati Week can count on the active collaboration of the Municipalities and Administrations of all the cities of the Riviera involved. The towns of Misano Adriatico, Rimini, Riccione, Cattolica and the Republic of San Marino will host thousands of Ducatisti during the days of the event. The WDW is also part of the multiple activities of APT Regione Emilia-Romagna for the promotion of the Motor Valley brand. An essential role is obviously played by the Misano World Circuit “Marco Simoncelli” which, since the beginning, has hosted all the editions of this event.
OFFICIAL PARTNERS
Many are the Partners that will participate in the World Ducati Week. Beside the above-mentioned Lenovo, two other Ducati Corse partners, Monster Energy and WD40, will be present for the first time. The former will contribute to the spectacularity of the event with some entertainment proposals, while the latter will present its own product range, giving all participants a sample. 24 Bottles will have an important role: it will provide all the participants with a metal water bottle included in the “Welcome Kit”, which participants will be able to use as a container for drinking water distributed in the paddock at a sustainable price. Partners with Ducati-branded products such as Safilo, with its complete range of Carrera-Ducati glasses, Pittarosso, with its collection of footwear and accessories, and Locman (Official Time Keeper), with its line of watches, could not miss out at WDW. Also present at World Ducati Week will be historic suppliers that support Ducati in the development of production bikes such as Termignoni, Pirelli, Akrapovic, Shell, Bosch and STM. Each of them will bring content and insights to further engage Ducatisti during the event. Inside the Tech Village there will be Brembo, Givi, Dainese, Arai, Suomy, Kyt, Ilmberger Carbon Parts, Ognibene, NGK and Spidi, who will display products developed in collaboration with Ducati.
There will also be 3DBeta and Andreani, who will support the Ducati Service respectively with benches and equipment and in suspension setting and adjustment operations. Ducati staff and riders will move with agility around the paddock thanks to VMoto electric scooters and scooters made by Platum. Lastly, there will be a Grani&Partners stand that will host both the Italian Post Office and the State Mint, with the presentation of postal and numismatic products dedicated to the Bologna-based manufacturer. Among the partners of this 2024 edition of WDW are also Contadi Castaldi, Aruba.it and EICMA (Official Partners), Summertrade (Food & Beverage Provider), DHL (Logistic Partner) Edelweiss Bike Travel and HP Motorrad (Travel Partner).
WDW APP AND FANTA WDW
World Ducati Week is one of the most brilliant examples of the way in which Ducati manages to combine values such as the pleasure of encountering with the more digital and technological side of the relationship with enthusiasts. This is the case of two tools easily accessible by enthusiasts via their smartphone: the WDW App (available for Android and iOS) is an application that acts as a container for all the useful information on the event. Fanta WDW, on the other hand, is a game focused on the results of the Lenovo Race of Champions, which allows participants to make their own predictions about the race and earn points through the performances of their favourite riders.
THE FIRST STONE OF THE DUCATI FACTORY
At the end of the press conference dedicated to the presentation of WDW2024, Ducati reserved space for a big surprise. The CEO Claudio Domenicali in fact communicated to the public present the discovery, after a long search, of the foundation stone of the Borgo Panigale factory, which was laid by the brothers Adriano, Bruno and Marcello Cavalieri Ducati on 1 June 1935 in the same area where today Ducati still creates and produces its motorcycles appreciated all over the world.
The foundation stone has been carefully restored and it will play a role as a bridge between past, present and future on the occasion of the World Ducati Week 2024. In front of the same historic building where the foundation stone was laid almost 90 years ago, an exhibition area will in fact be created which will constitute an integral part of the journey of the Ducatisti at WDW. The stone will be visible to everyone who visits the Ducati Factory and Museum in the days before and immediately after the event. As in previous editions, WDW ticket holders will be able to have access at a reduced rate during the WDW period.
TICKET PURCHASE
Tickets to take part in the twelfth edition of WDW are on sale on the Ducati.com website . Different entry formulas are available for Bikers (with motorbikes) and for Visitors (without motorbikes or as passengers), for one day or all three days. Both passes give access to all the public areas of the event, with the possibility of taking part in many activities for free: from contests to in-depth talks with Ducati engineers, designers and experts, to autograph sessions with the riders.
Added to these entry formulas is the new ticket dedicated to “La Notte dei Campioni”, which allows access from 3.00 pm on Saturday until the end of the evening. To discover all the options, it is possible to visit the dedicated section on the Ducati website.
Entry to the event is free for accompanied minors up to 18 years of age, for all participants from Asia, Africa, America and Oceania, and for disabled people and their carers.
A discounted rate is reserved for D.O.C. members, available only to active members of the Ducati Official Clubs for the year 2024. For information simply contact the D.O.C. official in your area. Find the one closest to you.
Tickets can be purchased by anyone at a special price, including from dealerships in the Ducati network. Find the one closest to you.
New events in the World Ducati Week programme will be announced in the coming weeks. All the information will be available on the WDW App, on the dedicated website, on the brand’s social media channels and on the official Facebook page of World Ducati Week.
