Moto Guzzi celebrates 100th anniversary with a limited edition ‘Centenario’ livery and brings back historic GMG event.
Today, Moto Guzzi, announces its plans to commemorate 100 years with a special edition livery and a calendar full of initiatives that will culminate in the GMG – Giornate Mondiali Moto Guzzi. . After being established on 15 March 1921, a century of history followed; one hundred years of spectacular motorcycles, victories, adventures and iconic characters that have built the legend of the Eagle Brand.
In honour of the anniversary, Moto Guzzi unveils the special ‘Centenario’ celebratory livery which will only be produced in 2021 and will be available on the V7 and V85 TT models in the UK. Highlights include:
A unique colour scheme drawing its origins from aesthetics of the 8-cylinder of 1955
A satin-finished metal fuel tank, green fairing and leather seat, based on the 350 Bialbero
A dedicated 100Y Moto Guzzi logo with a golden finish
The Moto Guzzi V7 and V85 TT Centenario editions will be available from February 2021 in the UK through www.motoguzzi.com or your trusted dealer.
As part of the centennial year, Moto Guzzi will also bring back the GMG (Giornate Mondiali Moto Guzzi), from 9 until 12 September 2021 in Mandello Del Lario, with an extraordinary edition.
The GMG, a must-attend event for any motorcycle enthusiast, is back 10 years after the last edition. Tens of thousands of enthusiasts will flock together from all over the world to experience a unique and unforgettable event, made possible by the collaboration between Moto Guzzi, Motoraduno Internazionale Committee and the municipality of Mandello del Lario. (pending Covid-19 event guidance)
More info about the GMG event can be found on www.motoguzzi.com
THE HISTORY BEHIND THE CENTENARIO LIVERY
An exclusive, elegant and attractive colour scheme, evocative of a unique heritage, drawing its origins from the aesthetics of legendary bikes which made motorcycling history, first and foremost, the 8-cylinder of 1955. A mad and visionary idea, an extraordinary bike created to compete in the World Championship 500 class, a project so bold that it was ten years ahead of all global motorcycle productions.
This milestone in motorbike history has an extremely elegant colour scheme in its pure racing essence, combining the satin-finished metal of the fuel tank with the green of the fairing and the leather on the seat. Colours that also characterised the 350 Bialbero, one of the most victorious bikes in history, the unbeatable dominator of the 350 class in World Championship GP Motorcycle Racing, with the amazing record of 9 consecutive world titles (5 Rider and 4 Manufacturer) from 1953 to 1957.
Green was also the first colour “worn” by a Moto Guzzi with the Normale, the first model, and probably the most iconic of the Eagle’s colours. The Style Centre reinterpreted it in a modern approach with a matt finish and metallic colours that express the solidity and authenticity of the Larian brand. The body colours are matched with a saddle covered with leather-like coloured materials, to highlight the typical Italian attention to detail.
Other distinguishing details are the eagle in a gold finish and the dedicated logo that graphically celebrates Moto Guzzi’s 100 years.
100 YEARS OF HISTORY FOR THE MOST AUTHENTIC GLOBAL MOTORCYCLING BRAND
More specifically, it was 15 March 1921 when the “Società Anonima Moto Guzzi” was established with the goal of “Manufacturing and selling motorcycles and any other activity connected to the metal mechanical industry”. And it was precisely in that moment, in memory of one of the founders’ brothers in arms, that the eagle with spread wings was chosen as the new company’s symbol. Since then, the eagle, which quickly gained notoriety all over the world, has been Moto Guzzi’s symbol.
And so, the operational headquarters were opened in Mandello del Lario – in the same plant where Moto Guzzi are still produced to this day – an industrial enterprise that had marked the history of global motorcycling through bikes that have become a part of the collective imagination such as the GT 500 Norge (1928) ridden to the Arctic Circle by Giuseppe Guzzi, brother of founder Carlo, the Airone 250 (1939), the Galletto (1950) which contributed to mass motorisation in the postwar period.
In those years, Moto Guzzi’s wind tunnel was opened – the first in the world in the motorcycling segment, which can still be visited in the Mandello plant – greatly desired by a close-knit team that included extraordinary engineers with the likes of Umberto Todero, Enrico Cantoni and a designer who would soon become a legend: Milan native Giulio Cesare Carcano, father of the incredible 285 km/hour Otto Cilindri (in 1955) and the prototypes that, between 1935 and 1957, won no fewer than 15 world speed titles and 11 Tourist Trophies.
In the ’60s, after the Stornello and Dingo light motorcycles, Moto Guzzi breathed life into the 700cc 90° V-twin with cardan shaft final drive, destined to become the very symbol of the Manufacturer from Mandello through legendary models like the V7 Special, V7 Sport, California and Le Mans. This engine has been consistently evolved on this architecture, all the way to driving, supported by the most advanced electronic control features, the most popular modern Moto Guzzis such as the V7 and V9 range in the Roamer and Bobber versions and the V85 TT traveller, the first ever classic enduro in the world.
For more Moto Guzzi news check out our dedicated page Moto Guzzi News
or head to the official Moto Guzzi website motoguzzi.com/gb_EN/
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