Motorcycle Live 2018 saw 103,702 bike fans enjoy nine days of action-packed, interactive two-wheeled entertainment, during a show that has been hailed a success by exhibitors and visitors alike.
The event was packed with brand-new metal from over 40 of the world’s leading manufacturers. Much of the 2019 machinery on display had been launched just one week previously at EICMA in Milan, while Kawasaki, Norton and CCM chose Motorcycle Live to unveil never-seen-before 2019 models to the bike-mad crowd.
The brand-new Moto-Cirque arena debuted with a spectacular live stunt show combining FMX, street bikes, BMX and dance – all taking place in total darkness aside from meticulously-coordinated LED lights and lasers set to an awesome soundtrack.
“What a show, we’ve had an amazing week”, said CEO of Norton Motorcycles, Stuart Garner. “It’s the biggest show we’ve ever done and we’ve had the biggest footfall we’ve ever seen on the stand, so a huge thank you to the organisers for making it happen. It’s been a record show for Norton and we hope everyone has enjoyed it as much as we have.”
“We have broken the European record in terms of sales at shows, so Motorcycle Live has been really successful,” said Peter Riley, managing director of Airvest Ltd/Helite UK. “That is obviously fantastic, but what has been the real joy about this year’s show is the people that have visited the stand to tell us how our product has saved their life. It’s moments like that that make coming to the show absolutely worthwhile.”
Motorcycle Live 2019 will take place at The NEC, Birmingham from 16-24 November – save the date