Innovative and inspiring Sports Fashion accessory company BUFF® announce the grand opening of their new concept store in Bluewater, transforming the space into a visual feast for their first Christmas pop up store from November 1st.

This pioneering method reflects their recently opened Barcelona stores that are now allowing the customer to truly experience the BUFF® ethos. Although the company has had many pop up shops, these airport stores are revolutionising BUFF® through rebranding and truly embracing the company’s passion for quality products and exhilarating sports.

After 20 years experience in sports the BUFF® name has flourished with an obsession for creating headwear items that are versatile, functional and do not wear over time. These advancements in fabric technology have established a large sports fan base including James May and Long way down riders Charley Boorman and Ewan McGregor.

“By collaborating with upcoming graphic design team ‘Original Creative Design’ we are having fun with the new ways we can echo our brand’s concept and personality” Says Managing Director

BUFF® pop up store will offer an array of Autumn/Winter 14/15 styles that for years have been tried and tested by athletic sponsors. This dedication creates a tailored product choice that customers adore. BUFF® isn’t afraid of exciting and modernising the outdoor sportswear industry through ventures such as these.