The Bennetts British Superbike Championship will feature a new partnership with leading infrastructure equipment specialists the Quattro Group for the 2020 season following an agreement reached with commercial rights holder MSVR.
The Quattro Group celebrated 30 years of business success last year, evolving from the early days of sweeper hire, to providing professionally managed services to the rail, road and construction industries across the UK.
The Quattro Group has enjoyed a long-standing association within the Championship, working closely with the Bournemouth Kawasaki team, who lifted the 2018 title with Leon Haslam.
The new official associate sponsor status includes title sponsorship of the leading support class to Bennetts BSB, the fiercely-contested British Supersport and GP2 Championships, naming rights to three events and prominent trackside visibility.
Quattro Group Managing Director John Murphy said: “We have long been involved in the Superbikes, and this is a really exciting development for us! We have really enjoyed working with some fantastic teams over the years, and are looking forward to carrying on our long-standing association with the brilliant Bournemouth Kawasaki at the road races in 2020.
“However, we felt that this opportunity would allow us to experience a different side of the sport that we love. Across the Quattro Group, our teams and customers are passionate BSB fans, so seeing the brand that we work so hard for as a leading sponsor is something that we’re all very proud of.”
Bennetts British Superbike Championship Series Director Stuart Higgs commented: “The Quattro Group has been a widely-recognised sponsor within the Championship for several seasons and so I am delighted that they will continue with a high level series association alongside their sporting programme with the Bournemouth Kawasaki team at the major road racing events.
“The Quattro Group British Supersport and GP2 Championships uniquely brings together production derived and prototype machinery and is renowned for close racing.”