Rossi Rides The Bridgestone Battlax S20 EvoWhen developing the S20 EVO, Bridgestone called on the expertise of its Motorcycle Tyre Adviser, nine-time World Champion Valentino Rossi to help it transfer the technology it uses in MotoGP into a road tyre that everyone can use.

When it comes to using the combined MotoGP experience of Bridgestone and Valentino to produce the ultimate road tyre, Rossi said that “When pushing to the limit you learn a lot about everything. Yourself. The bike. The tyre. Sharing my experience, feelings and knowledge from the racetrack is important to those around me, it keeps the technology evolving”.

With Valentino’s help, Bridgestone’s S20 EVO has managed to deliver a tyre that improves upon the class-leading performance and safety of the S20, with the added bonus of greater durability and stability. We’re happy to say that the best got even better!

As you can see in the promotional film and photos for the S20 EVO, Valentino had some fun while testing as well, putting the tyre through its paces on a Yamaha YZF-R1. If you ride a motorcycle yourself and would like to try out the latest tyre to get Valentino Rossi’s personal stamp of approval, check out the Bridgestone Europe website.

Media information: G. Meylemans: +32 2 714 68 40

About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.

For more information about Bridgestone Europe please visit www.bridgestone.eu or find us on Facebook and Twitter.

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