Shell and Ducati deepen technical partnership expanding Shell advance Ducati oil distribution and renewing engine oil first fill deal.
Shell and Ducati announced the three-year renewal of their engine oil first fill agreement for all Ducati motorcycles produced at its factories in Bologna (Italy) and Rayong (Thailand). In addition, Ducati is extending to Germany, France and UK its aftermarket agreement with Shell for the exclusive Shell Advance Ducati engine oil, which already covered the Italian and North American markets.
Ducati owners benefit from innovations developed through Shell and Ducati’s technical partnership in MotoGP and World Superbike, where Shell’s products have been tested in the most challenging and competitive environments for the last 21 years. The co-branded oil Shell Advance Ducati, specially developed for Ducati road bikes, is available for aftermarket engine oil changes. This bespoke blend of Shell Advance uses Shell’s proprietary PurePlus technology and is designed to offer complete protection by keeping pistons clean, protecting against engine wear, and protecting bike engines at high temperatures.
Claudio Domenicali, Ducati Motor Holding CEO: “The transfer of knowledge from racing to product is a natural process for Ducati. We have also adopted this approach in the development of our partnership with Shell, which has been successfully working alongside us at every circuit for over 20 years. Shell Advance Ducati 15W-50 has been created for this, with the aim of providing our passionate Ducatisti with a product as high-performance and effective as the engine oil used by our teams on the track.”
Steve Reindl, Shell Vice President, Global Key Accounts and New Business Development and Strategic Partnerships: “We are pleased that our close working relationship with Ducati on the track continues to grow every year to bring the performance benefits of our Shell Advance motorbike oils to more Ducati owners around the world. Just as we have committed to helping Ducati achieve success in the MotoGP and World Superbike, we are committed to offering Ducati enthusiasts on the road the best oil technologies.”
Shell and Ducati began their journey together in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces to contest the MotoGP World Championship. The technical partnership – which was renewed for a further three years (2020-2022) in October 2019 – is one of the most successful in premier motorcycle racing, with over 150 race wins in total, and seven Riders’ World Titles in MotoGP (2007) and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Team in MotoGP and by Aruba.it Racing – Ducati team in WSBK, run on bespoke race formulations of Shell Advance motorcycle oil.
Shell Advance Ducati 15W-50 engine oil is available exclusively from the official Ducati Dealer and Service network in Italy, Germany, France, UK, USA and Canada.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since its foundation. The model range covers several market segments with the following families: Diavel, XDiavel, Hypermotard, Monster, Multistrada, SuperSport, Panigale and Streetfighter. In 2015, Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that that stands out for its creativity and self-expression. In 2017, Ducati presented the Panigale V4, the first Ducati production bike to mount a 4-cylinder engine derived directly from the Desmosedici GP engine. Ducati iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2019 Ducati delivered 53,183 bikes to customers, consolidating its sales over the 50,000-bike threshold for the fifth year running. Ducati competes in both MotoGP and Superbike World Championships. It has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007, while in Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, construction, mining, power, agriculture and general manufacturing. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Advance, Shell Rotella, Shell Rimula, Shell Argina, Shell Gadinia, Shell Corena, Shell Diala, Shell Morlina, Shell Mysela, Shell Naturelle, Shell Omala, Shell Spirax, Shell Tellus, Shell Tonna, and Shell Turbo. We are active across the full lubricant supply chain. We manufacture base oils in four plants; blend base oils with additives to make lubricants in 29 plants; distribute, market and sell lubricants in more than 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool available in more than 100 countries in 26 languages, Shell LubeAdvisor – helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst – an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in USA, China, Germany, and India. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with more than150 patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.