Transitions Optical Expands Availability of Light Intelligent Shields on Premium Brand SHOEI Helmets in Europe.
New Street, Adventure and Lifestyle Helmets Bring Advanced Technology to Broader
Transitions Optical and SHOEI CO. LTD, announced expanded availability of Transitions® light intelligent shields on SHOEI helmets. Transitions’ technology allows the shield to seamlessly adapt to light conditions and will now be available on helmets compatible with CNS-2 or CJ-3 SHOEI shields, including the Hornet ADV, JO and EX-ZERO helmets in Europe. The SHOEI Transitions® light intelligent shield is still available on the CWR-1 shield and compatible with the NXR, RYD and X-Spirit III helmet styles.
The SHOEI Transitions shield is clear at night and adjusts to dark smoke in bright light. The technology is activated by UV light and blocks 100% of UV rays, helping to protect the riders’ eyes and providing a more comfortable ride, minimizing squinting and eye strain. With multiple tints in one shield, riders now have a hassle-free option, no longer having to carry two shields or change shields on the side of the road.
“This expansion speaks to the strength of our partnership with SHOEI, and to the demand for light intelligent technology for motorcyclists,” said John Schubach, global director, lenscaster sales, Transitions Optical. “Motorcyclists know that light conditions while riding can be unpredictable – even dangerous. Transitions light intelligent shields do the work for your eyes – adapting seamlessly to light conditions.”
“We’ve had great success with the shield in some of our best-selling helmet styles,” said Michael Roebbeling, Marketing Manager, SHOEI Europe. “We know from riders who’ve worn it how indispensable the product is and we’re thrilled to have the opportunity to expand to more styles, offering the amazing technology to even more riders.”
The SHOEI Transitions shields use the same advanced photochromic technology as is used in industry-leading Transitions® lenses. Transitions Optical began working with SHOEI in 2013 and has grown the partnership since, offering shields as after-market accessories for several leading SHOEI helmets.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses
worldwide, having been the first to successfully manufacture and commercialize plastic
adaptive lenses in 1990. As a result of its relentless investment in research, development
and technology, Transitions Optical offers a wide variety of eyeglass lens and shield
products, setting new standards of advanced performance to provide ever increasing
visual comfort and optimum harmful blue light protection, and always blocking 100% of
UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the
Transitions® brand one of the most recognized consumer brands in optics. For more
information about the company and Transitions® Light Intelligent Lenses™, visit
Transitions.com or TransitionsPRO.com. For more information about the company and
Transitions light intelligent shields, visit Transitions.com/sunwear
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