California Superbike School equipped by Dainese / AGV in ground-breaking safety partnership 1The California Superbike School announces an exciting partnership with Italian safety brand Dainese, giving instructors and pupils unsurpassed protection, letting them concentrate on riding drills and training on track. The partnership was launched today (30th April) at the training school’s unique ‘Women’s Day’ at Oulton Park.
With a comprehensive line-up of the revolutionary Dainese D-air® suits (plus back protectors, gloves and boots), alongside state-of-the-art AGV helmets, California Superbike School coaches will have access to the most advanced motorcycle safety equipment on the planet.
The school will have the support of the impressive Dainese Show Truck at every round with two Dainese protection experts, a wide range of stock and accessories.
Equipped with Ducati Panigale V4, 959 Panigale and SuperSport S models, the tie up with another famous Italian motorcycle brand is an obvious one for the school, as California Superbike School Managing Director Andrew Shewbridge explains; “The original impetus for the partnership was the idea to equip our coaches in the D-air® fitting into our ethos of safety being paramount at all our events. Dainese provide high quality equipment and are market leaders in safety technology.
Dainese have been really supportive in getting the relationship up and running. All of our coaches went down to the London store in Spitalfields to be measured up. We’re looking forward to a long partnership with the brand for sure.”
Dainese London Store Manager Liz Porter added, “Dainese London is happy to announce the partnership with California Superbike School by providing CSS instructors with the latest D-air®technology available on market, AGV helmets and the best head to toe safety.”
Founded by Keith Code in 1980, the California Superbike School has become synonymous with high-end motorcycle track tuition with a unique sequential process developed to maximise rider progression. Famous racers such as Thomas Luthi, Leon Camier and Bradley Ray have progressed through the school, alongside thousands of everyday road riders. Attendees can use their own bikes and safety gear or hire Ducati motorcycles – and now Dainese and AGV safety kit too.
The California Superbike School visit an eclectic line-up of circuits in 2019; Donington Park, Bedford Autodrome, Oulton Park, Brands Hatch, Cadwell Park and Mondello Park in Ireland. To find out more about the riding school and to get your cornering confidence up to speed, visit:
Founded in 1972 by Lino Dainese, the Dainese group develops cutting-edge protective clothing for use when practicing dynamic sports: Motorcycle riding, winter sports, cycling, horse riding, and sailing. Continuing with its mission to protect athletes from head to toe, in 2007 Dainese acquired the iconic AGV brand, founded in 1947 and famous across the world for its innovative sports helmets. In 2017, the mother company’s style legacy led to the establishment of Dainese Settantadue, a new brand that gives garments from the past a modern twist. Dainese and AGV products represent the technological frontier in terms of protection in dynamic sports, and are used by the world’s best athletes, from Valentino Rossi to Sofia Goggia, Olympic skiing champion and winner of the World Cup Downhill title.
The Dainese London store is located at 56 Commercial Street, Spitalfields, London E1 6LT and offers free parking for motorcycles.

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