Yamaha Showcases Sporting DNA with Cycling Tours Sponsorship 1With a history steeped in competition, from Yamaha’s first race in the year of founding – the 1955 Mount Fuji race – the desire to compete and succeed at the highest level is ingrained in our DNA.

This sporting vein running deep through the company not only brings shared success in competitive sport activities in a healthy and positive way, but it also drives us to break new boundaries to deliver innovation, excitement and emotion in the products we create with a never-give-up attitude. An attitude that is also intrinsic in the cycle world.

2019 is the first year of a three-year partnership with A.S.O. and RCS where Yamaha will share this sporting drive and positive emotional ambition through sponsorship of both major and smaller European cycling Tours. The Giro d’Italia, Tour de France and La Vuelta form the perfect background to bring excitement and encouragement to the public, inspiring them to embrace an active lifestyle and enjoy healthy activities.

The 2019 Giro d’Italia has Now Begun!>
The world’s elite cyclists are once again pitting their skill, endurance levels and bicycles against the toughest, twisting riding stages in Italy. The event – as challenging as the Tour de France and La Vuelta – is the perfect partner for our revolutionary NIKEN. Their innovative Leaning Multi-Wheel (LMW) technology means the special, Giro personalised NIKENs make easy work of the winding mountain passes for the race direction, race commissioners and the official event supported teams. The role is crucial, delivering timely medical assistance where needed as well as bringing hydration, energy supplying food and, of course, replacement wheels and tyres on the go.

Biker T-Shirts UK

Check out the stages to come for yourself and also exclusive photos from the start of the Giro d’Italia! To keep updated as the race continues, stay tuned to Yamaha’s Social Media channels for the inside track.

As well as the major tours, Yamaha also supports the smaller Tours earlier and later in the year in Italy, France, Spain and Belgium. The successful programme got underway with the 2019 Strade Bianche in Italy on March 9th and the 2019 Paris-Nice in France on March 10th/17th.

Tour de France: 6th – 28th July 2019

La Vuelta: 24th August – 15th September 2019





Industry News Gallery

Kawasaki’s complete 2020 off road line up unveiled 8“Most powerful yet” Kawasaki KX250 unveiled for 2020 model year 3Dainese Launches Smart Jacket 2Parallel Twin Power – Ninja 650 & Z650 1Pump your ride with SKS 1Kawasaki is Calling 1Alpinestars - SMX PLUS v2 Boots 1Alpinestars - GP PRO R3 Glove 2Alpinestars - Racing Absolute leather suit 1Alpinestars - Tech-Air® Race airbag 1Weise Diablo leather jacket 1Over 300 Motorcycles Attend First Official French IMRG Rally 1Ewan McGregor, back on a Moto Guzzi 1Leave Nothing Behind – 2018 Ninja H2 SX & Ninja H2 SX SE 2OptiMate Panel Show 1Win all-expenses-paid trip to Italian Grand Prix with Maxxis 1SevenSeven2 MX join forces with Kawasaki Motors UK to offer new off‑road experiences 1Spidi - Bolide 1Triumph's Bobber Build Off - Ready for your votes 1Venhill controls for 2019 MX bikes 1Exciting features have been added to the line‑up for Kawasaki’s live event – World of Kawasaki 2019 1ARC VECTOR – THE REVOLUTION IS COMING 1LS2 helmet range glows 1Peugeot Pulsion – the smarter scooter 1New Suzuki KATANA launched with low-rate finance for limited time only 1Indian Motorcycle unleashes V-Twin-powered fine art with its FTR 1200 Artist Series tank covers 1Ducati inaugurates the temporary “Anatomy of Speed” exhibition 1Dainese Presents Riding Master Franciacorta and Expedition Master Iceland 1KEEP YOUR VISION CLEAR WITH R&G AND VISORCAT 1FTR 1200 Hooligan racers revealed at Bike Shed Show 1


15.8k Followers
Follow
You may also like

Thrilling first day of action at TT Circuit Assen ends with Tom Sykes on top

Danny Buchan to remain with FS‑3 Racing Kawasaki for 2019 British Superbike Championship

Workwear market leader Dickies extends partnership with Bennetts British Superbike Championship

Stay warm, dry and protected year round with new Dainese D-Dry jackets

Vintage Yamaha colours for the 2019 XSR900 and XSR700