Verge Motorcycles will open its first U.S. stores in Los Angeles and San Jose, California.

The company believes California is the perfect place in North America to launch the rollout of its new direct to consumer retail format.

European technology company, Verge Motorcycles is opening its first two retail stores in the United States. The first store will open at Westfield Century City Shopping Center in Los Angeles on June 1st. Verge’s second store will open at Westfield Valley Fair Mall in San Jose on June 6th.

The stores are experiential showrooms that present the Verge brand and lifestyle comprehensively. Californians will also get to enjoy the thrill of speed at these locations when test rides begin this upcoming summer.

“The United States is one of our most important markets, and the majority of pre-orders for the bikes in the USA have come specifically from the California area. Local consumers are known to value exciting innovations and they are eager to try new things”, says COO of Verge Motorcycles in the United States Pekka Parnanen.

Verge Motorcycles is known for its futuristic design, class-leading performance and unique in-wheel motor powertrain, but the company has also shaken up the entire motorcycle industry with its recent technology releases. In November, at the LA Auto Show, Verge launched its’ new Starmatter platform, which brings software updates, sensor technology, artificial intelligence and an advanced user interface to motorcycling for the first time. At CES in Las Vegas, Verge announced an update to its flagship model with Starmatter Vision features, including multiple cameras and high-resolution radar, making Verge TS Ultra the first motorcycle equipped with the sense of sight.

Verge Motorcycles recently launched UK sales and its new summer pop-up store at the Westfield London shopping center, which will open today.