GoPro Announces Three New Products
GoPro Announces Three New Products – MAX2: 360 Camera with True 8K Resolution and Twist-and-Go Replaceable Lenses, LIT HERO: Miniature 4K Lifestyle Camera with Built-In Light for ‘Whatever, Whenever’ Capture, and Fluid Pro AI: Gimbal for Stabilising GoPros, Phones and Other Cameras.
GoPro Announces Three New Products – MAX2: 360 Camera with True 8K Resolution and Twist-and-Go Replaceable Lenses, LIT HERO: Miniature 4K Lifestyle Camera with Built-In Light for ‘Whatever, Whenever’ Capture, and Fluid Pro AI: Gimbal for Stabilising GoPros, Phones and Other Cameras.
New MAX2 360 Camera featuring Emmy® Award-Winning 360 Technology Captures True 8K 360 Video with up to 21% More Resolution Than the Competition, Easy to Replace Lenses—No Tools or Calibration Necessary—10-Bit Color in True 8K and GP-Log, Category-Leading 6 Mics, Up to 300Mbps Bitrate with GoPro Labs, Invisible Pole Mounting and More
GoPro Quik App’s AI-Enhanced Features Make it Easier Than Ever to Edit and Share Engaging 360 Content and Traditional Videos
New Waterproof, Ultra-Compact LIT HERO Camera Features a Built-In Light for “Whatever, Whenever” Lifestyle Capture, 4K60 Video, 2X Slo-Mo Playback, Magnetic Mounting and Weighs only 93 Grams
New Fluid Pro AI Gimbal Stabilizes and Enables AI Subject Tracking for GoPro Cameras, Smartphones and Point- and-Shoot Cameras up to 400 grams, Meeting the Advanced, Multi-Camera Gimbal Needs of Today’s Creators
Get the Most out of the 2025 GoPro Lineup with a GoPro Subscription and GoPro Labs
SAN MATEO, Calif., Sept. 23, 2025 /PRNewswire/ — Today, GoPro (NASDAQ: GPRO) announced three exciting new products that diversify GoPro’s lineup like never before:
MAX2 – the highly anticipated next-generation GoPro 360 camera featuring Emmy® Award-Winning 360 Technology for $499.99
LIT HERO – the miniature lifestyle camera with a built-in light that enables “whatever, whenever” capture for
$269.99
Fluid Pro AI – an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229.99
MAX2 – The World’s Most Durable, True 8K 360 Camera
MAX2 is a powerful, durable, yet easy-to-use 360 camera designed for professional-quality image capture and action. MAX2 is the only True 8K 360 video capture camera on the market, capturing up to 21% more resolution than the competition for superior detail and sharpness. This combines with MAX2’s superior colors and overall image quality to enable the most professional-looking 360 content in the industry. Additional MAX2 features include:
Full Range 10-Bit Color in True 8K + GP Log encoding captures over 1 billion colors for more realism and smoother gradations in your videos. Advanced users can use GP-Log to maximize dynamic range, details and post production flexibility with their MAX2 footage.
Twist-and-Go Replaceable Lenses are made from extremely durable, water-repelling optical glass. These lenses are twist-and-go easy to remove and replace, no tools or calibration necessary.
29 Megapixel 360 Photos provide all the ultra high resolution you need to crop, zoom and reframe for the exact shot you want via the GoPro Quik App.
Enhanced Capability with GoPro Labs unlocks up to 300Mbps bitrate and additional advanced camera settings with MAX2’s free, optional GoPro Labs firmware update. GoPro Labs provides advanced users with features and capabilities that go beyond what most average users may want.
Industry-Leading 6 Microphones deliver true-to-life 360 audio. Improvements include wireless Bluetooth functionality, “Audio Field-of-View” and 360 stereo audio with advanced wind-noise reduction. Plus, 360 ambisonic audio support coming soon.
AI-Powered Software for easy 360 editing. From AI Object Tracking to MotionFrame editing of 360 content by simply panning your phone to edit, the Quik app makes 360 editing simple and fun.
Cloud-Based Editing for GoPro subscribers to enjoy unlimited cloud storage of their 360 footage, making it simple to use the Quik App to edit your footage in the cloud without worrying about downloading your footage or taking up storage space on your phone.
New In-Camera POV and Selfie Video Modes make it fast and easy to capture your point-of-view or perfectly framed selfie-shots during your favorite activities. No editing required, just capture what you want in-camera and then share the shot.
Invisible Mounting with 16 new mounts and accessories designed specifically for GoPro’s 360 cameras, including MAX2. Enable invisible mounting, drone-like footage and more iconic 360 perspectives with ease. Industry-Leading Durability and Design. MAX2’s low-profile, more aerodynamic design is ideally suited for pole, helmet, body and vehicle mounting. MAX2 is waterproof and designed for high impact use in a wide range of conditions with its convenient twist-and-go replaceable glass lenses.
1960mAh Cold-Weather Enduro Battery delivers exceptional performance in a wide range of temperatures, ensuring you get the shot no matter the conditions.
Built-in GPS. MAX2 is the only 360 camera with built-in GPS.
MAX2 is available for preorder today for £449.99GBP on GoPro.com. Shipping of preorders and global on-shelf availability at retail stores will begin on September 30. We will have a variety of activity-specific bundles available exclusively on GoPro.com on September 30.
LIT HERO: ‘Whatever, Whenever’ Lifestyle Capture with a Built-In Light
LIT HERO is an ultra-compact lifestyle camera featuring a built-in light that enables fun, immersive “Whatever, Whenever” video and photo capture with a unique “retro vibes” look. LIT HERO captures 4K resolution video at up to 60 frames per second, 2x slo-mo, convenient magnetic mounting and only weights 93 grams. Additonal features include:
Rugged Design + Waterproof to 16ft (5m) and built with legendary GoPro durability, HERO is ready to capture the fun no matter the activity—whether you’re ripping snow, dirt or water or enjoying a night out on the town with friends.
Built-in Light enables “Whatever, Whenever” capture during any time of day, even in complete darkness. The built-in light expands your creative options and allows for a very fun “retro vibes” look to your photos and videos compared to the sometimes “too stark” look of smartphones.
Stunning Image Quality and Immersive POV. Capture the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for smooth video play back in 2x slow motion. And LIT HERO’s optional 4:3 aspect ratio delivers a more immersive experience field of view that provides the option for cropped-down 9:16 social posts.
Social-Ready 12 Megapixel Photos in 4:3 aspect ratio allowing for a wide range of creative cropping options for social posts.
Long-Lasting Enduro Battery can record continuously for over 100 minutes at its highest video setting on a single charge.
LIT HERO is available for preorder today for £239.99GBP on GoPro.com. Shipping of pre-orders and global on-shelf availability at retail stores will begin on October 21.
GoPro HERO - Compact Waterproof Action Camera with 4K Ultra HD Video, 12MP Photo, Touch Screen
£169.00
£199.99
in stock
Amazon.co.uk
Features
| Package Dimensions L x W x H | 22.1 x 15.2 x 7.6 centimetres |
| Package Weight | 0.22 Kilograms |
| Product Dimensions L x W x H | 10 x 10 x 10 millimetres |
| Item Weight | 0.15 Grams |
| Brand | GoPro |
| Colour | Black |
| Has image stabilisation | No |
| Included components | HERO Camera, Curved Adhesive Mount, Mounting Buckle + Thumb Screw, USB C-C Cable |
| Max Focal Length | 15 Millimetres |
| Min Focal Length | 15 Millimetres |
| Model year | 2025 |
| Part number | CHDHF-131-EU |
| Water Resistance Level | Waterproof |
| Zoom Type | Digital |
| Focus type | Auto Focus |
| Style | HERO |
| Effective still resolution | 12.0 |
| Guaranteed software updates until | unknown |
| ASIN | B0DCQYSM7W |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Item model number | CHDHF-131-EU |
| Batteries | 1 Lithium Ion batteries required. (included) |
| Date First Available | 4 Sept. 2024 |
- Ultra Compact Design Weighs Only 86g: With 35% less volume and 44% less mass than HERO12 Black, HERO is small and light enough to follow you on any adventure. Carry it in your pocket, in your pack or capture body- and gear-mounted shots or handheld footage on the go.
- Rugged + Waterproof to 16ft (5m): Completely waterproof and built with legendary GoPro durability, HERO is ready to capture the fun whether you’re ripping through mud, snow or water (down to 16ft/5m) or just exploring nature or a new city.
- Intuitive Touch Screen: HERO’s LCD screen lets you frame your shots perfectly while touch controls let you simply swipe to swap capture modes and tap to adjust cameras preferences.
- Mounting Flexibility: HERO’s built-in mounting fingers makes it compatible with a huge variety of GoPro mounts to help you get any shot you can dream up. Record point-of-view footage and relive awesome moments exactly as you saw them or capture them from new angles and see things as you’ve never seen them before.
- What’s Included: HERO Camera, Curved Adhesive Mount, Mounting Buckle + Thumb Screw, USB C-C Cable
GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video, 27MP Photo + Compatability with HB-Series Lenses
£314.99
£399.99
in stock
Amazon.co.uk
Features
| Package Dimensions L x W x H | 26.4 x 20.7 x 7.6 centimetres |
| Package Weight | 0.36 Kilograms |
| Product Dimensions L x W x H | 15 x 20 x 15 centimetres |
| Item Weight | 350 Grams |
| Brand | GoPro |
| Colour | Black |
| Has image stabilisation | Yes |
| Included components | HERO13 Black Camera, Enduro Battery, Curved Adhesive Mount, Mounting Buckle + Thumb Screw, USB-C Cable |
| Max Focal Length | 34 Millimetres |
| Min Focal Length | 16.5 Millimetres |
| Part number | CHDHX-131-RW |
| Size | Standard |
| Water Resistance Level | Waterproof |
| Zoom Type | Optical and Digital |
| Focus type | Auto Focus, Fixed Focus |
| Style | H13 |
| Effective still resolution | 27 MP |
| Guaranteed software updates until | unknown |
| ASIN | B0DCQVQDQ7 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Item model number | CHDHX-131-RW |
| Batteries | 1 AA batteries required. (included) |
| Date First Available | 4 Sept. 2024 |
- HB-Series Lenses With Auto Detection: HERO13 Black is compatible with the HB-Series Lenses that let you instantly set up your camera for a variety of specialty shots. The Ultra Wide Lens Mod is the ultimate POV lens for action-packed scenes and epic landscapes. The Macro Lens Mod captures close-up shots in stunning detail. Neutral Density Filters add motion blur to your footage and let you adjust the lighting in your shots with professional results. Try the Anamorphic Lens Mod for pro-level cinematic shots. HERO13 Black even detects when a lens or filter is attached and automatically adjusts its settings accordingly.
- Best-in-Class 5.3K Video: 5.3K video delivers breathtaking image quality with 91% more resolution than 4K and an incredible 665% more than 1080p. HERO13 Black captures the action with crisp detail and exacting image quality so any shot with any lens will look amazing. 5.3K video also lets you grab stunning photos up to 24.7MP from your footage using the GoPro Quik app.
- Burst Slo-Mo: HERO13 Black features our slowest slo-mo ever with the ability to record video clips with the action slowed down to 13x normal speed. You’ll also be able to record short 4x slo-mo clips using our highest 5.3K resolution video to catch epic details that you’d never be able to see with the naked eye.
- Rugged + Waterproof to 33ft (10m): HERO13 Black was built to take a beating. It’s ready to capture the fun on any adventure whether you’re tearing through mud, snow or water (down to 33ft/10m). A water-repelling lens cover even helps eliminate lens flare and other artifacts to help keep your photos and videos crystal clear.
- What’s Included: HERO13 Black Camera, Enduro Battery, Curved Adhesive Mount, Mounting Buckle + Thumb Screw, USB-C Cable
GoPro Max - Traditional Waterproof 360+ Action Camera with Spherical Touch Screen 5.6K30 HD Video 16.6MP 360 Photos 1080P Live Streaming Stabilization
£229.00
£349.99
in stock
Amazon.co.uk
Features
| Package Dimensions L x W x H | 23.3 x 11.1 x 7.6 centimetres |
| Package Weight | 0.38 Kilograms |
| Product Dimensions L x W x H | 7 x 11.5 x 23.5 centimetres |
| Item Weight | 0.15 Grams |
| Brand | GoPro |
| Colour | Black |
| Has image stabilisation | Yes |
| Included components | GoPro MAX Camera, Enduro Battery, Curved Adhesive Mount, 2 Protective Lens Caps, Microfiber Bag, Mounting Buckle + Thumb Screw, USB C-C Cable |
| Max Focal Length | 8.9 Millimetres |
| Min Focal Length | 8.9 Millimetres |
| Part number | CHDHZ-203-RW |
| Zoom Type | Optisk |
| Focus type | Manual and Auto Focus |
| Style | New GoPro Max |
| Effective still resolution | 16.6 MP |
| Guaranteed software updates until | unknown |
| ASIN | B0DWCVG9K1 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Item model number | CHDHZ-203-RW |
| Batteries | 1 C batteries required. (included) |
| Date First Available | 17 Mar. 2025 |
- Ultra Versatile 360 Video: By capturing 5.6K30 spherical video, MAX gives you the freedom to stay in the moment and still get amazing footage. There’s no need to frame the shot. Just hit the shutter button to start recording. MAX captures everything. Get immersive POV footage of a mountain bike run and shots of you riding from the same video. Slow things down with 3K60 video to capture 2x slo-mo footage of your kids jumping in the pool and everyone’s reaction at poolside as they get hit with the splash. The GoPro Quik app makes it easy to reframe your footage from any perspective so that you can tell your story any way you’d like.
- Easy 360 Editing With the GoPro Quik App: The GoPro Quik app is packed with features that transform your 360 footage into amazing shareable stories. Object Tracking locks onto your subject and automatically follows it no matter where it roams throughout your spherical footage. You can reframe your 360 footage into standard videos, grab photos and add dramatic transition effects to get exactly the shots you want before posting them right from the app.
- Stealth Mounting: Capture amazing pole-mounted footage where the pole completely vanishes. Attach MAX to a grip or extension pole using the 1/4-20 mounting threads on the bottom of the camera. The pole will be automatically stitched out of your videos and photos. You can easily create incredible self-capture shots that look as if you’re being recorded by another person and stunning drone-like videos that look like you’re being recorded from the air.
- Single Lens Video, Photo + Time Lapse: Single Lens (HERO) mode gives you the option to capture standard video, photos and time lapse footage just like our HERO cameras. Video can be captured in the 1080p video resolution for full widescreen playback on your phone or TV or the 1440p resolution for taller, more immersive POV footage.
- What's Included: GoPro MAX Camera, Enduro Battery, Curved Adhesive Mount, 2 Protective Lens Caps, Microfiber Bag, Mounting Buckle + Thumb Screw, USB C-C Cable
Fluid Pro AI: Multi-Camera Gimbal for All Creators
Fluid Pro AI is an AI Subject Tracking gimbal designed for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams. Engineered to meet the needs of today’s multi-camera owning content creators, Fluid Pro AI’s features include:
Robust 3-Axis Gimbal with interchangeable mounts that works with GoPro cameras, mobile phones and some compact point-and-shoot cameras weighing up to 400 grams.
Forward or Rear-Facing AI Subject Tracker that locks onto a person’s face or body to automatically track them in the frame with precision.
Integrated Fill Light to help balance the light in your shots for more professional results. 18 hours of runtime and doubles as an external power bank.
Fluid Pro AI will be available for $229.99USD on GoPro.com and on-shelf at retail stores on October 21.
To learn more about GoPro’s new cameras, accessories, GoPro Subscription and Quik App, please visit GoPro.com.
For more GoPro News check out our new dedicated page GoPro News
or head to the official Drift Innovation website www.gopro.com/en/gb
For more Motovlogging News head our dedicated page Motovlogging News
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