Festive ceremony with 150 invited guests in the new Home of the Brand in Berlin. The Chairman of the Board of Management of BMW AG, Oliver Zipse, and the Head of BMW Motorrad, Dr. Markus Schramm, in the presence of the Federal Chancellor of the Federal Republic of Germany, Olaf Scholz and Berlin’s Governing Mayor […]
With BMW Motorrad Welt, BMW Motorrad is creating its own world of experience around everything to do with the brand and its motorcycles for the first time in its 100-year history. The location was not chosen at random, but is set right in the heart of BMW Motorrad production, on the grounds of the Berlin-Spandau […]