Ruroc is proud to announce its latest collaboration with one of the most iconic brands in motorcycling, with the launch of the unique Ace Cafe collection, inspired by the world’s most famous motor cafe.

Like Ruroc, a British brand born from the thrill of riding, the Ace Cafe is world renowned, with venues in five countries, all born from the same DNA of the original that first opened its doors in London in 1938.

To pay homage to such an icon in motorcycling, Ruroc and Ace Cafe have collaborated to bring three unique designs to riders, all designed in the spirit of the Ace Cafe itself, for thrill seekers and those who ride hard and fast.

Hollie Weatherstone, Ruroc Head of Brand commented, “To be able to bring a collection to our community with such an iconic brand as the Ace Cafe is a real honour. As a British brand ourselves, we felt there was no better collaboration to celebrate what is much more than a cafe, but a subculture of motorcycling, much like our own ever-growing community of riders.

“With this collection, we’re bringing unique designs across three of our range, that each individually reflect the distinctive style and look that the Ace Cafe has become renowned for. Each design across our AT4.0 STREET, TRACK and the all new EOX helmets offer fans of our brand and the Ace Cafe truly unique and distinctive looks.”

The Ace Cafe collection is available in very limited quantities on the AT4.0 STREET, the AT4.0 TRACK and the flagship EOX model. Every Ace Cafe Ruroc comes with a limited edition pin badge, patch and stickers.

The recommended retail pricing for the Ace Cafe collection is as follows:

AT4.0 STREET – Ace Cafe – $279 | £229 | €319

AT4.0 TRACK – Ace Cafe – $679 | £579 | €749

EOX – Ace Cafe – $599 | £499 | 639€

The Ace Cafe collection will be available from 24th July, but move fast as numbers are exclusive.