The American motorcycle brand will return to EICMA with a brand-new experience

Harley-Davidson^® is pleased to announce it will be participating in EICMA this year. The iconic American motorcycle brand will have an upgraded presence at the 81^st edition of the motorcycle exhibition for the first time since 2019.

In the redesigned immersive exhibit, Harley-Davidson will showcase a range of Harley-Davidson motorcycles, giving moto-enthusiasts the opportunity to see the latest models including the Grand American Touring family with the all-new Road Glide ^® and Street Glide^®.

Beyond motorcycles, the new and immersive experience will give fans of the brand a chance to engage with Harley-Davidson in a different way, bringing its rich 121-year history to life.

“We are thrilled to be returning to EICMA this year. Harley-Davidson is more than motorcycles, it is a lifestyle brand with community at its core and EICMA is a fantastic opportunity for us to connect with our customers and other passionate motorcycle enthusiasts,” comments Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, Middle East and Africa.

EICMA 2024 will be held from 5-10^th November in Milan.

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