Guest Feature

The Rise Of The Superbike Industry

The Rise Of The Superbike Industry 1In recent years the superbike industry has been booming. And it’s a growing success that hasn’t just been limited to certain countries. The Indian market in particular is seeing an increasing demand for the very best the superbike industry can offer, which comes as no surprise when you consider that India is the one of the largest markets in the world for the sale of bikes. And it’s this two-wheeled popularity that has helped see its recent exponential growth.

Superbikes have been consistently getting notice from their inclusion in many other various mediums particularly in the entertainment field. Fast and exciting motorcycle as well as other dust-fuelled driving action was at the heart of last years hugely successful post-apocalyptic sequel ‘Mad Max: Fury Road’ which even recently picked up a whole host of awards at this years Oscar ceremony in LA. But it’s not just the movie world that is once more embracing the thrills and exhilaration of the superbike industry. The gaming industry has also taken notice of the rise in popularity by releasing games such as ‘The Fast and the Furious: Super Bikes’, the adrenaline-fueled mobile game SBK14, and even launching special mobile-based apps such as the WorldSBK Live Experience. Even casinos like the Euro Palace Casino have begun introducing special superbike-themed slot games to their line-up.

The sales of motorcycles in India is set to hit 20,000 units by the year 2020 which is more than double the figure it now roughly stands at. But when you compare that to a rather lacklustre 450 units that was reached a few years back in 2008/2009 it’s a significant increase. Currently the increase in demand is meaning that certain international brands are being imported to meet this demand but of course the better long-term solution would be the attempt to entice superbike manufacturers to the country in order to set up, produce and assemble such popular bike brands domestically instead.

Last month saw the WorldSBK sign a new deal with Eurosport which will see the network continue to showcase all the superbike excitement you will ever need. The new long-term rights agreement will take them through to 2019 and will of course include the live broadcast of all the action from the MOTUL FIM Superbike World Championship. Viewers in the UK will also be able to enjoy enhanced coverage that will also include special live rider interviews and other real-time reactions.



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