Moto Guzzi & Tom Dixon at the London Design Festival

Moto Guzzi & Tom Dixon At The London Design Festival

V7 ‘Tomoto’ customised by Tom Dixon is celebrated, along with the V9 Bobber and the machine of the year, the new V85 TT, at the Coal Office, the creative hub of the renowned designer in the heart of London.

As part of the 2019 London Design Festival, the combination of technology and high-quality Italian craftsmanship, a distinctive trait of Moto Guzzi, has been celebrated during the multi-sensory Touchy Smelly Feely Noisy Tasty event hosted at the London headquarters of renowned designer and Moto Guzzi rider & enthusiast, Tom Dixon.

The stars of the event were the Moto Guzzi V7 ‘Tomoto’ signed by Dixon. A unique and striking motorcycle, the Tomoto is a mixture of motorcycle art and industrial design. The Tomoto was also displayed alongside the Moto Guzzi V85 TT, the great traveller and newest member of the Eagle family. The two bikes were exhibited at the innovative designer’s creative hub in Bagley Walk, in the beating heart of London King’s Cross.

The Tomoto was born out of an interpretation of the Moto Guzzi V7, one of the most famous and well-known Moto Guzzis, a best-seller for the Italian manufacturer. It is a special, one-of-a-kind version and it is signed – literally – by Tom Dixon. In fact, the logo is hand painted by the designer in a shocking bright pink colour. The V7 Tomoto combines the best Moto Guzzi technology with a unique design rooted in raw aluminium features, including the laser-incised wheel rims that reproduce an original graphic-geometrical pattern and in the headlight that draws inspiration from the Fin Obround lamp, one of Dixon’s creations from 2012.

Alongside the special V7 as well as the V9 Bobber, the sports custom that inaugurated the mid-size production bobber segment, was the Moto Guzzi V85 TT, the latest arrival in the Eagle manufacturer’s range. This classic enduro combines the agility, practicality and versatility so typical of ’80s era bikes with highly classic features derived from the off-road world that highlight the minimalism of its lines, combined with technologically advanced elements, such as the series of LED front lights with a DRL (Daytime Running Light) that outlines the shape of the Moto Guzzi eagle and the digital instrument cluster.

These three gems of motorcycle design were an integral part of the installation created by the British designer at the Coal Office for the London Design Festival 2019 which livened up the British capital from the 14th to the 22nd of September.





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