The partnership is seen as a mini-capsule within DIESEL’s Fall/Winter 2019 release.
The reasoning behind the collaboration is multi-fold. DIESEL has consistently looked to moto-racing for inspiration over the years, going as far back as the 1980’s when the company would sponsor competitive events. Fast forward a few decades, and DIESEL has continued to be fueled by moto-races, involving everything from partnerships — like the ones with the legendary Italian motorcycle manufacturer Ducati– to aesthetic design details into multiple collections (even as recently as our current season, Spring/Summer 2019). Adrenaline, instinct, grit and bravery—all are involved in the sport, and all power DIESEL’s ethos. This is why the company has been galvanized by moto-racing over four decades.
By linking-up with an established and highly regarded Italian company like Alpinestars, the leader in motorsport protection and design, DIESEL injects an enhancement in both craft and creativity for Fall/Winter 2019, paying homage to the roots of both companies while also boosting uniqueness and variety for customers.
The capsule features: 2 men’s leather jackets inspired by the archives of both brands, which feature motorcycle details and leather patches that recall sponsorship logos (these are all rendered, however, with DIESEL iconography); and 1 men’s biker jacket paired with 1 pair of leather pants. The women’s equivalent is reflected by 1 biker jacket in leather combined with a mini leather skirt. Additionally, to complete the capsule, sweaters, t-shirts, a cap and a pair of shoes will further capture the snarl and the vibe of the motorcycle racing world.
To engage existing and new audiences, DIESEL and Alpinestars have worked with talents from the moto-racing community, ensuring consistency across their promotions. The goal is to celebrate and spotlight DIESEL and Alpinestars’ commitment to the discipline—and a shared passion for bold, high-octane competition. The collection will be available at select DIESEL stores worldwide and on diesel.com.
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